Building a successful YouTube channel about racing requires careful preparation, a strategic approach, and constant improvement of the content. First, you need to understand what aspect of racing you want to focus on. It could be drifting, Formula 1, rally, or car tuning. Research other successful channels to understand what makes them unique and find your own niche. For example, Donut Media focuses on educational and entertaining content, while Hoonigan focuses on extreme driving and drifting.
Matt Farah from The Smoking Tire always emphasizes the importance of authenticity and sincerity. He says that it is important to show the viewer that you are passionate about what you do. Followers sense sincerity and it attracts them. Martin and Moogie from Mighty Car Mods advise not to be afraid to experiment. In their opinion, it is important to find your own style and be ready to improve. Ken Block from Hoonigan, on the other hand, argues that creating unique content that will stand out is the key to success. He claims that it is important to have your own specialty, something that viewers will not find on other channels.
As for the technical side of promotion, read more about that below.
How to promote a video on YouTube?
It is not enough to shoot a video and post it on the site. You need to make sure that as many people as possible see it. Video promotion is used for this. Here are the main free methods of promoting a video on YouTube:
1 SEO optimization. The same techniques work here as with filling in information about the channel. Using services, you need to select keywords and use them when filling in information about the video. The keys should be in the title, description and tags. Moreover, it is better to use medium and low frequency keywords so that the video can withstand competition.
2 Shorts must be on a successful channel. This is a given. Shorts should correspond to the general theme of the channel. Short videos attract attention and help to hold attention. You can post an intro or just a cut of interesting moments of the main video. There are channels that have focused on Shorts. The main advantage of this format is promotion through recommendations.
3 Sowing links to videos in social networks. The method works, the main thing is to make sure that the wall is open and publications are not prohibited. In most cases, links are deleted by administrators. To prevent this from happening, you can agree in advance. A short description-teaser should be attached to the link so that users understand what it is about.
4 Calls for activity. The script of the video should include a call to action for the viewer. Where to weave a call to subscribe or leave a comment is not a fundamental question. The main thing is that the audience is active. Then the site will understand that the video is interesting, and will start promoting it itself.
5 Own capabilities. Like your video, post it on all your pages in social networks and pin a link to the video, ask friends to be active - mandatory actions after publication at the beginning of the journey.
Paid methods include
1. Using special services for promotion. There are many of them today. Services offer both individual options and a comprehensive approach to boosting likes, comments and subscriptions. Tariffs vary, starting at an average of 400 rubles per service.
2 Advertising with bloggers. The main thing to pay attention to when choosing a channel is a similar target audience. Otherwise, you can simply waste your budget. The more popular the blogger, the higher the prices for advertising on his channel.
3 Advertising on YouTube. You can buy advertising directly on the site. This includes displaying banners on videos, showing a fragment before other people's videos, first positions in recommended ones. You can set up advertising even with a small budget directly on YouTube or in Google Ads.
The most competent approach to advertising is a combination of paid and free promotion methods.
How to retain attention?
Viewers will watch videos over and over again, comment, invite friends and add videos to favorites if you keep these points in mind when creating content:
● no static: videos should be dynamic, long scenes without semantic load and development will be scrolled at best, at worst - the video will simply be closed so as not to return to it;
● structure: the video should have a canvas on which the information will be strung. Usually the composition is as follows: a short catchy introduction (you can make a cut from the main moments, an intro), a plot, plot development, a peak point, a denouement (preferably unexpected), a finale;
● concept: all videos on the channel should be united by one idea, there should be a series. The viewer should understand what awaits him. That is, on a clothing store channel, it is more logical to offer users content about fashion and style, and not an analysis of engine additives;
● intrigue: there is nothing shameful in promising something interesting at the end of the video at the very beginning. This is a kind of attention hook that should not be neglected;
● emotions: to make the viewer feel involved in the video and want to watch it, you need to give emotions and a sense of involvement. To do this, you can contact users directly through the screen to enhance the feeling of presence;
● adjustment: it is very important to analyze already published videos and adapt the content to the needs of the target audience. Over time, it will become clear which format, timing and other characteristics find a greater response.
You also need to understand that in 2024, the user is quite demanding. Therefore, you need to pay special attention to the quality of the videos. Videos with multi-camera shooting and high-quality sound are a priority.