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Martin Whitmarsh Returns to F1 With Aston Martin

Martin Whitmarsh, the former CEO of McLaren Racing, was appointed as the new CEO of Aston Martin Performance Technologies.

This news is exciting for fans of the British motorsport team as Whitmarsh is a veteran of the F1 world. He also was chairman of the F1 Teams’ Association from 2009 to 2013. Aston Martin F1 Team CEO Otmar Szafnauer will report to Whitmarsh. Both men will answer to Lawrence Stroll, executive chairman of Aston Martin.

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According to Stroll, Whitmarsh is “the ideal person” for the job. He has enjoyed a long and successful career. His experience expands beyond motorsports and includes the aerospace, marine, and renewable energy sectors. However, Whitmarsh was let go in 2014 from McLaren following a poor season. So it’s a little bit of a gamble for Stroll, although less of a gamble you will find in a Pay n Play casino for example.

The Canadian billionaire is well aware that his investment won’t pay off overnight, but he is playing the best card he has by hiring people who know about F1 to try to get Aston Martin to the top.

Stroll made a statement stating that Martin would enjoy the responsibility of senior leadership. He also said that he’d assist in setting the new strategy for Aston Martin Performance Technologies and subsidies. The support and assistance will include taking the lead on Aston Martin Cognizant Formula One Team transformation to a Formula One World Championship-winning organization within the next four to five years. He also aims to build a $1 billion business over these four to five years. Hiring the man who helped shape McLaren as it is today by launching McLaren Automotive and McLaren Applied Technologies is an intelligent step in this direction.

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Since he departed from McLaren, Whitmarsh has been very active. He became the CEO of the Ineos America’s Cup Team and provided some behind-the-scenes consulting in F1. Last year, he was appointed a member of the Hamilton Commission. This commission was created by star driver Lewis Hamilton to solve the lack of minority representation in British motorsport. His role will be similar to the one he had with McLaren, as Aston Martin Performance Technologies will also apply its expertise outside of the sport. Will the British constructor reach the same level of success McLaren had in recent years?

According to Szafnauer, the arrival of Whitmarsh is exce news as he considers him to be a capable business leader and praises his success with McLaren. He claims this will allow him to put all of his energy “into making Aston Martin F1 team a winning machine”.

Another Success Story in the Making?

Aston Martin invests heavily to climb on top of the F1 championship, and hiring a respected veteran such as Martin Whitmarsh, is just hammering this point further. Lawrence Stroll is ready to build a winning team. Aston Martin currently owns the seventh spot in the Constructors’ Championship. Will Whitmarsh bring Aston Martin to the top during his time as CEO of Aston Martin Performance Technologies?

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